sber eapteka is an online pharmacy, offering a wide range of health-related products, all accessible with the convenience of home delivery
eapteka aimed to beat their closest competitor - apteka.ru to attract the potential investor, so they empowered me as a new art director
using app data & social rewives my team & I found out the following issues:
eapteka 2018
low brand awareness rate
UI didn’t meet accessibility standards & modern trends
lower conversion rates in the app compared to the website
minimal level of user satisfection rate
to enhance brand awareness & smartly select a new style, we initiated comprehensive target audience research
we outlined user persona & significantly cut research costs with the call center's assistance
customers view the pharmacy as a trusted ally & assistant, expect from it high expertise, efficiency, & fair pricing in health matters
we have chosen the following symbols & associations to build trust & demonstrate expertise in healthcare
we teamed up with marketing to introduce a signature cool pink, setting our pharmacy brand apart from the others
3D illustrations highlight Eapteka cutting-edge technology & commitment to superior expertise
soft & charming style emphasize the service's friendliness
illustrations by Elizaveta Gagarina
more eapteka branding on behance
we sugested users to enter their address when they log in to the app, so we were able to estimate delivery time for different products directly on the product page, this approach reduced cart abandonmen & increased convertion rate
this approach reduced cart abandonmen & increased convertion rate
(1)
the initial version
of the search result interface unexpectedly caused a 20% drop in conversion rates
(2)
after a new round
of user testing, we crafted
an alternative design that
not only restored our
previous conversion rates
but also boosted them
by an additional 16.9%
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